MAD’s “TOYOTA STORY”

Click for a closer look…

Comic’s Alliance debuted the above piece I did as part of an exclusive “sneak peek” from MAD #503, so I guess I can now share it here. Actually the “Toyota Story” piece WON’T be in MAD #503, as I just completed it on Tuesday and that issue had been to the printer already by then (unless there was some delay I am not aware of).

By the way, the official news stand date for #503 is March 23rd.

“Toyota Story” should soon be available for download on MAD‘s website gallery of downloadable parody posters, and may make it into a future issue of the magazine as I did it in print resolution. These kinds of projects may become more and more common as MAD tries new ways to fill the gaps between issues of the magazine and increases it’s presence on the web… I did a similar project back in November about the Balloon Boy hoax. That would be great not only from a “me getting more MAD work” standpoint but also because it would allow MAD to become more topical than it ever has been able to be before… even when MAD was a monthly it would be typical to have two months or more from the time a project would be undertaken to it’s being on the newsstands. That’s a long time in today’s instant/24 hour a day news cycle era.

I did the art for this poster practically overnight, as the editors at MAD were hot to get the image “out” while the story was still a big thing in the press. I would have had more time to work on it but unforeseen circumstances kept me from getting started on the final painting until late on Sunday night. Hence the two sleepless nights early this week.

Tomorrow I will post a step by step of the different stages of this project and some close ups of some of the areas.